Ulta’s biannual 21 Days of Beauty Sale is one of the most anticipated beauty events of the year, featuring 50% off select high-end makeup, skincare, haircare, and fragrance products. While exact dates for 2025 aren’t confirmed yet, the sale typically runs in March (spring) and September (fall).
How It Works
- Daily Deals: Each day of the sale features a rotating selection of products discounted up to 50% off.
- Beauty Steals: The biggest discounts (usually 50% off) on cult-favorite items.
- Early Access: Ulta Beauty Platinum and Diamond members often get early access to select deals.
Categories & Brands to Watch
- Skincare:
- Drunk Elephant: Protini Polypeptide Cream, T.L.C. Framboos Glycolic Serum.
- Tula: 24-7 Moisture Hydrating Day & Night Cream.
- Clinique: Moisture Surge 100H Auto-Replenishing Hydrator.
- Makeup:
- Anastasia Beverly Hills: Brow Wiz, Norvina Eyeshadow Palettes.
- MAC: Lipsticks, Studio Fix Foundation.
- Urban Decay: All Nighter Setting Spray, Eyeshadow Primers.
- Haircare:
- Olaplex: No. 3 Hair Perfector, No. 4 Bond Maintenance Shampoo.
- Living Proof: Perfect Hair Day Dry Shampoo.
- Bumble and bumble: Hairdresser’s Invisible Oil Heat/UV Protective Primer.
- Fragrance:
- Chanel, Dior, and Marc Jacobs minis or travel sprays.
Tips to Maximize the Sale
- Plan Ahead: Check Ulta’s full sale calendar (released a week before the event) and mark your must-haves.
- Shop Early: Popular items like Sunday Riley serums or Too Faced mascaras sell out fast.
- Stack Discounts: Use Ulta coupons (if allowed) or earn Ultimate Rewards Points for extra savings.
- Free Gifts: Look for bonus gifts with purchase (GWPs) on qualifying orders.
- Download the App: Enable notifications for daily deal reminders.
Trends to Watch in 2025
- Clean Beauty: Discounts on brands like Farmacy, First Aid Beauty, and Youth to the People.
- Skinimalism: Multi-tasking products like IT Cosmetics CC Cream or Supergoop! Glowscreen.
- Hair Wellness: Deals on bond-repair treatments (K18, Redken) and scalp care.
Pro Moves
- Price Match: Ulta sometimes price-matches competitors during the sale.
- Free Shipping: Orders over $35 ship free, or use Store Pickup to avoid delays.
- Rewards Members: Platinum/Diamond members earn 2x–5x points on sale items.
